Mental Wealth Academy

Mental Wealth Academy is an academic research organization focused on human-to-computer interaction, data analytics, neuroscience & education.

Creative Lead Intern

Sept 2025 - Feb 2026

Katie Irish — Creative Lead Intern: Conducted user research, synthesized insights, created mockup visuals and presented findings while contributing to branding, content writing, and UX/UI design.

James Marsh — UX/UI Designer: Designed the visual interface and interactive components of the app.

Case study created October - November 2025

Team Roles

Azura is Mental Wealth Academy’s AI assistant that helps organizations with decision-making.

Azura help groups navigate choices quickly, fairly, and with a clear focus of how every decision was made, like having a compass that always points a clear path forward.

It runs securely on local servers, uses stored knowledge to reason, and is designed with strong ethical safeguards like human oversight and transparency.

Project Overview

User Research Summary

  1. Hierarchies

    Token-weighted voting privileges create an appearance of decentralization without distributing influence

  2. Trust

    If users can’t see where the AI’s information information comes from or why a choice was made, they’ll stop trusting it

  3. Low Voter Participation

    Often only 10-15% of members vote on proposals leading to the few active members dominating decisions

Common voting pain points:

Whether it is scheduling a meeting, creating an event, or funding requests Azura is able to help.

Just submit a proposal and it will begin generating a response.

Once other members vote, successful proposals will be activated.

Azura Framework

Inside Mental Wealth Academy’s Classroom tab Azura works as a built-in review system for our teachers and courses.

Academic progress is tracked with ‘mental wealth’ points which are earned and distributed by Azura’s request assessment station.

Tracking Decision Making

Azura adapts to mobile and desktop layouts so users can always navigate easily. Below you can see the small but effective changes between both.

Responsive User Interface Design

Initial Prototype

AzuraOZ was submitted to the Coinbase Onchain Summer Awards 2025 as a Farcaster mini-app by Mental Wealth Academy and to support the submission I created a promotional banner.

The prototype was refined to add more of Mental Wealth Academy’s voice and aesthetic. The cool palette reflects calmness, dedication, and spiritual clarity, while the clean sans-serif headlines emphasize clarity and intention.

Branding Evolution

Design Evolution

The initial version was simplistic and was lacking Mental Wealth Academy’s branding style.

It now uses color to enhance the visual hierarchy, and also uses categories to better sort proposals.

Azura has evolved to include a homepage with clear navigation, tabs include pages for Azura AI chat, events to register for, voting, and creating polls.

Final Design

Azura Insights

How has the daemon model Azura shown to be helpful?

  • It maintains long term context for a user or project

  • Removes hierarchies in voting and does not allow for duplicate votes

  • Creates trust through transparency and unbiased decisions

  • Promotes higher voter participation with friendly reminders and simplified decision summaries